Background
Today
2013
2007BRAND MANAGER
BLUSH! Lingerie (multi-brand lingerie store) that offer wide range of lingerie such as Blush, Dim, Wonderbra, Princesse Tam Tam, Xotic, Maidenform...
Brand Building & Brand Management
- Management of different department including a team of 20 persons in office and 35 persons in outlets.
- Team Development: training, communication, coordination, respect of the procedures.
- Brand Development: new market penetration, Outlets opening, merchandising. Launch of Blush Cosmetic.
Brand Image: Marketing & Communication
- Yearly Marketing activities Planning & Management.
- Formulate, review and implement marketing & promotional strategies to ensure success of marketing plans in order to reach goals-targets.
- Events organisation: Fashion Show.
Analysis/Boutique performance
- Analysis/Boutique performance
- Achieve results & Cost Control
Website: www.blush.com.my
Today
2007
2006FORCE 8 HK Ltd., Hong Kong sourcing office of RESERVE NATURELLE SA. (Cosmetics, Jewellery & Fashion accessories), Hong Kong
Buyer & HK Office Manager
Réserve Naturelle is the second retailer in France for Fashion accessories, Jewellery, Garment & Cosmetics items with 70 shops worldwide.
Website: www.reserve-naturelle.com
Responsibilities
HK buying office set-up
-Administrative legal procedures to set up the company
-Office management (operational side)
Purchasing & Sourcing
- New collection purchase (Jewellery, Fashion accessories & Garment) according to seasonal trend and demand for 70 shops worldwide
-Follow market trends through various media
-Suppliers & products sourcing
-Negotiation with existing suppliers
Product Development
-Developing product ranges according to trends & market demand
-Follow up of new samples development
-Creation of new promotions for the group’s shops
-Creation of new packaging concepts
-Launch of new products to extend products range
Quality control in Chinese factories
-From confirmation order to delivery
-Packaging and products quality controls according to French & European standards
Production Follow up
-From approval sample to mass production
-Ensure that all deliveries were on time by pushing factories
-Orders follow-up in relation with France head office and Chinese agent
Today
2006
2005Buyer Assistant
SHERPA Ltd. (Packaging Solutions), Hong Kong
Buyer Assistant
Sherpa is specialized in manufacturing decorative items & wooden boxes for the packaging industry.
Website: www.sherpahk.com
Responsibilities
Design of a new website & development of innovative marketing supports
-Personalized website between company and customer to facilitate communication
-Marketing support for fairs and sales
Purchasing & Sourcing of packaging & decorative items
-From customer enquiry of existing/non existing items to sales order
Production Follow up & quality control in Chinese factories
-From approval sample to mass production
Sales & Follow up of customers in France and USA
-From confirmation order to delivery
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About her
IN POSITION: Brand Manager for Blush! Lingerie in Kuala Lumpur, Malaysia
I have worked 3 years in Hong Kong, mostly for the French brand Reserve Naturelle, (fashion accessories, jewellery, bags and cosmetics) with 70 shops worldwide. I was in charge of the marketing/purchasing, sourcing and product development for all the seasonal collections.
I am now working since 2007 in Kuala Lumpur as the Brand manager for a lingerie brand in Asia: BLUSH! (Dim, Princesse Tam Tam, Wonderbra, Blush!, Maidenform...).
Her activity on Viadeo
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