Caroline Broutin


BRAND MANAGER, EUT FASHION Sdn Bhd Kuala Lumpur, Malaysia

Kuala Lumpur, Malaysia

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Her background

  • Today


    EUT FASHION Sdn Bhd Kuala Lumpur, Malaysia

    BLUSH! Lingerie (multi-brand lingerie store) that offer wide range of lingerie such as Blush, Dim, Wonderbra, Princesse Tam Tam, Xotic, Maidenform...

    Brand Building & Brand Management
    - Management of different department including a team of 20 persons in office and 35 persons in outlets.
    - Team Development: training, communication, coordination, respect of the procedures.
    - Brand Development: new market penetration, Outlets opening, merchandising. Launch of Blush Cosmetic.

    Brand Image: Marketing & Communication
    - Yearly Marketing activities Planning & Management.
    - Formulate, review and implement marketing & promotional strategies to ensure success of marketing plans in order to reach goals-targets.
    - Events organisation: Fashion Show.

    Analysis/Boutique performance
    - Analysis/Boutique performance
    - Achieve results & Cost Control

  • Today


    FORCE 8 HK- Reserve Naturelle

    FORCE 8 HK Ltd., Hong Kong sourcing office of RESERVE NATURELLE SA. (Cosmetics, Jewellery & Fashion accessories), Hong Kong

    Buyer & HK Office Manager

    Réserve Naturelle is the second retailer in France for Fashion accessories, Jewellery, Garment & Cosmetics items with 70 shops worldwide.


    HK buying office set-up
    -Administrative legal procedures to set up the company
    -Office management (operational side)

    Purchasing & Sourcing
    - New collection purchase (Jewellery, Fashion accessories & Garment) according to seasonal trend and demand for 70 shops worldwide
    -Follow market trends through various media
    -Suppliers & products sourcing
    -Negotiation with existing suppliers

    Product Development
    -Developing product ranges according to trends & market demand
    -Follow up of new samples development
    -Creation of new promotions for the group’s shops
    -Creation of new packaging concepts
    -Launch of new products to extend products range

    Quality control in Chinese factories
    -From confirmation order to delivery
    -Packaging and products quality controls according to French & European standards

    Production Follow up
    -From approval sample to mass production
    -Ensure that all deliveries were on time by pushing factories
    -Orders follow-up in relation with France head office and Chinese agent
  • Today

    Buyer Assistant


    SHERPA Ltd. (Packaging Solutions), Hong Kong

    Buyer Assistant

    Sherpa is specialized in manufacturing decorative items & wooden boxes for the packaging industry.


    Design of a new website & development of innovative marketing supports
    -Personalized website between company and customer to facilitate communication
    -Marketing support for fairs and sales

    Purchasing & Sourcing of packaging & decorative items
    -From customer enquiry of existing/non existing items to sales order

    Production Follow up & quality control in Chinese factories
    -From approval sample to mass production

    Sales & Follow up of customers in France and USA
    -From confirmation order to delivery

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Her keywords

Lingerie / Cosmetic / Fashion / Retail /Management / Marketing / Communication / Purchasing

About her

IN POSITION: Brand Manager for Blush! Lingerie in Kuala Lumpur, Malaysia

I have worked 3 years in Hong Kong, mostly for the French brand Reserve Naturelle, (fashion accessories, jewellery, bags and cosmetics) with 70 shops worldwide. I was in charge of the marketing/purchasing, sourcing and product development for all the seasonal collections.

I am now working since 2007 in Kuala Lumpur as the Brand manager for a lingerie brand in Asia: BLUSH! (Dim, Princesse Tam Tam, Wonderbra, Blush!, Maidenform...).

Her activity on Viadeo

Recent contacts
Mohamed L.
Raoudha Ben jannet
Quentin Peris
  • Master 2 (Institut Supérieur de Commerce International)
Marie-Emilie JONNAERT

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