Emilie VOLANT

New Fashion Segments Development Marketing
In charge of: Men’s Collection, Atelier Swarovski, Movie Placement
180 items – € 25M

Key responsibilities:
Strategy definition and implementation: establish the three-year strategy for the Men’s collection based
on customer clustering, price range definition, optimised assortments and turnover objectives
Product portfolio management: secure the current product range, organise the new launches and
optimise the product offering through in-depth analysis of individual margins and rates of sale
Business coordination: integrate new product segments into development, distribution and
communication processes, provide the markets with on time and accurate launch management files
Improvement administration: monitor products availability with Supply Chain, challenge components
quality and costs with Development, draw quantitative and qualitative recommendations for increased
product and process efficiency

Achievements:
Launch and development of the first Swarovski men’s offer: from € 3M (2010) to € 20M (2012 budget)
Optimisation of the Atelier Swarovski business: +83% sales growth (2011 vs. 2010)
Launch integration of a movie collection: movie release in 68 countries, coordination

Accessories Development Marketing
In charge of: Men’s Bags and Small leather goods, Men’s and Women’s Belts
110 items – € 20M

Key responsibilities:
Participation to strategy definition: identified development needs and opportunities, defined and applied
action plans (to increase turnover, to enhance brand image, etc.)
Launch of new products: initiated and coordinated the development and implementation of new concepts
from the creative brief to market deliveries and sales follow-up
Activity optimisation: contributed to financial profitability (ratios, budgets), involved in sales hypothesis
and management of products life cycles
Co-operation with markets: promoted the activity (information, recommendations), jointly assessed
launch potential, quantitatively and qualitatively analysed performances

Achievements:
Launch of a new Men’s Leather goods collection “Ligne Sellier”: € 5M, new consumer target
Successful development of an action plan on the belts segment: 10% sales growth
Creation of a comprehensive men’s market monitoring: competition tracking, trend reports

Operational Marketing in Swiss Subsidiary
Contribution to the elaboration of the strategic plan: defined action plans and sales forecasts
Product management: determined prices and sales forecasts, updated work tools
Communication: managed the budget (€ 215K), organised and followed up promotional actions

Jewellery Development Marketing
In charge of 2 pillar lines (New and High Jewellery): Panthère and Orchidées (€ 80M)
Range management: established recommendations for lines’ evolutions
Collaboration with markets: transmitted information, asked for qualitative feedbacks
Launch of new products: defined needs, coordinated the development and organised the launch of new references

Development of new products: initiated transversal projects, competition surveyed
Launch support: updated reportings and sales tools

Projects coordination: musical atmosphere, Customer Service, labels logistics and display
Sales follow-up: updated and optimised Headquarters quaterly reporting

Customer relationship management, sales pitch development, stocks optimisation